NEW YORK, July 9 /PRNewswire/ -- Zootoo.com, the nations' first unbiased, user-generated Web site designed to review and rate pet products and services, went live today.
Richard Thompson, founder of Zootoo.com and ex CEO / Top Cat of Meow Mix Company, said: "Zootoo will create an entirely new proactive pet community. We intend to raise the bar for the pet industry and help pets and the people who love them by rating and reviewing products and services. Users will help other pet lovers make the right choices for their pets and Zootoo will identify issues -- like tainted pet food -- before manufacturers announce a recall."
Zootoo participants will earn valuable Zootoo Points that can add up to big cash awards for users and big contributions to pet shelters. All this leads to a really exciting event to be announced in August 2007. Zootoo also registered Zootoo House Inc. a 501(c)3 non-profit corporation dedicated to aiding needy animal shelters.