Monday, October 15, 2007

Organic Proves Major Food Trend at Expo



The major food trend at last weekend’s Natural Products Expo East show in Baltimore was easy to spot, even though thousands of organic items were vying for attention. It wasn’t something that people were spearing with toothpicks. The trend was in fresh pet food.

Companies that make it believe they’re on the verge of big sales, due in no small part to this year’s pet-food recall concerns. “It may take some retraining on the part of grocers to find a place for fresh pet food on the refrigerated aisle,” said Cathal Walsh, chief operating officer of Freshpet, based in Seacaucus, N.J. “But other countries are well on their way. Fresh pet food accounts for 20 percent of the Australian market.”



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